If you manage a social media account, or if you have friends that love online attention, this might sound familiar, “let’s make this go viral” (or some variation of that statement) in reference to a social media post you’re about to make. Well, if you’ve been on social media a while now, then you might realize it’s not that easy-you can’t just make things go viral when you want.
You might realize it’s not that easy-you can’t just make things go viral when you want. However, there ARE steps you can take towards making your posts more likely to go viral.
However, there ARE steps you can take towards making your posts more likely to go viral–they don’t guarantee you’ll become youtube famous but can increase the chances that your followers will share your posts.
The steps towards shareable content can be remembered with “STEPS”:
- Social Currency,
- Practical Value,
If your social media content contains one or more of these elements, people are more likely to share your content, which is more important than the title of “going viral”. Practice using STEPS to create shareable content and maybe one day you’ll go viral.