Monitoring Conversations (Psst-Don’t Do What Pepsi Did)

So, in case you haven't seen the Pepsi ad from a week ago, you can watch it here. It loosely followed trending topics in their appeal to a millennial audience with images depicting protest marches and a soundtrack that attempts to empower listeners. However, the ad hit a tsunami of push back as the political ad made it … Continue reading Monitoring Conversations (Psst-Don’t Do What Pepsi Did)

Creative Posts-A Disney Example

March is crazy busy, as usual. So I unfortunately did not get this post uploaded when I meant to last week, so the "few days ago" is actually more like a week and a half ago. Fear not--this video still is helpful! https://youtu.be/lD-eIqTHGFo I decided to look at some creative posts I saw on social … Continue reading Creative Posts-A Disney Example