Monitoring Conversations (Psst-Don’t Do What Pepsi Did)

So, in case you haven't seen the Pepsi ad from a week ago, you can watch it here. It loosely followed trending topics in their appeal to a millennial audience with images depicting protest marches and a soundtrack that attempts to empower listeners. However, the ad hit a tsunami of push back as the political ad made it … Continue reading Monitoring Conversations (Psst-Don’t Do What Pepsi Did)

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